Ten years ago the Zhenya battery swept across southern China as an electric vehicle battery; ten years later it makes a stunning return with a grand relaunch. From 2001 to 2008 Zhenya batteries were a household name in Taizhou, the birthplace of China's electric motorcycle industry, and in Wenzhou and other places, where several major vehicle makers competed to fit them; at the peak, Zhenya batteries were on every street. But the company had always focused on making products and neglected intellectual property protection, so its Chinese trademark was preemptively registered and it had to give up the Zhenya brand. In 2018 the Zhenya trademark came back into the company's hands.

2018, on March 13 at the Hongliang Garden Hotel in Fuzhou, Xinyi joined hands with Xupai Power to create a premium dedicated electric vehicle battery at the Zhenya Battery new product launch. More than 50 guests attended to witness the return of the king: Zhenya battery, the high-end brand of Xupai Group!

The meeting opened with an address by Vice President Jiang Xiaoli, one of the founders of Xinyi.

▲Xinyi founder, Vice President Jiang Xiaoli

Vice President Bai Haihong of Xupai Group presented the product positioning and quality of Zhenya batteries.

▲Xupai Group Vice President Bai Haihong

Chen Liangping, sales head for Xupai and Zhenya batteries, explained the market promotion strategy and the on-site ordering policy.

▲Chen Liangping, sales head for Xupai and Zhenya batteries

The electric vehicle market today is tough: competition is fierce, and price wars cutting end-retail profits are common. Pain points such as market disorder, low prices, unstable quality, thin profits and product homogenization are widespread. Raising the profit margin of the battery, a key accessory of electric vehicles, is therefore imperative.

The business philosophy of Zhenya Battery is to build premium batteries exclusively for electric vehicles, keep product quality stable, differentiate in the market (specially configured for mid-to-high-end electric vehicles) and offer high-value after-sales service; together these raise the overall quality of electric vehicle use while widening the retail profit margin at the dealer's end of the market.

On-site ordering was even more enthusiastic, with dealers placing orders one after another, totaling more than 5,000 sets.

Zhenya battery is back. Popular across southern China ten years ago, it will win over the whole country and the world in the ten years ahead!