In the world of express delivery, if SF Express ranks second, no one dares claim first.

On February 24, 2017, following the three big listed couriers YTO, ZTO, and STO Express, SF Holding officially landed on the A-share market at the Shenzhen Stock Exchange, quoted at 55.21 yuan per share with a total market value of 231 billion yuan, becoming the largest-cap company on the Shenzhen market.

On the eve of the bell-ringing, the headstrong Wang Wei, SF’s domineering president, generously handed red envelopes to 400,000 employees, ranging from 1,888 to 15,000 yuan.

As early as five years ago Wang Wei had sworn SF would “never go public.” He once said: “Going public is nothing but obtaining the funds a company needs to develop. SF also lacks money, but SF cannot go public just for money. Once listed, a company becomes a money-making machine, and every daily move of the share price tugs at the company’s nerves, which is extremely bad for the management of the enterprise.”

Now, listing and raising capital through “Dingtai New Material,” SF has kept step with the times and went public the moment it said it would. When Wang Wei listed, he even brought employees along to ring the bell.

“If this matter is not pursued to the end, I no longer deserve to be president of SF!”

A year ago, after learning that a Beijing courier had been slapped repeatedly, Wang Wei’s furious vow still rang in people’s ears. At today’s listing ceremony the beaten courier appeared again, this time invited by Wang Wei himself as one of the guests of honor at the bell.

SF goes public, the leader of the express delivery industry. Of all couriers it charges the highest prices, yet today it listed! The facts tell us:

It is not cheapness that wins a market. True selling is never done by sacrificing profit and debasing yourself to please customers, but by raising the competitiveness of the product and the service. High prices are often rattled by low prices, yet laugh last; low prices are often the market’s troublemakers, yet are eliminated in the end. In 2017 we do not fight on price!

Judging from SF’s listing, competition in the courier industry has turned from market rivalry into capital rivalry, and China’s courier industry is moving from quantitative growth to qualitative change. The fast development of the delivery business will surely drive the whole electric vehicle industry. Likewise, in Shanghai’s replacement of non-standard vehicles, delivery services led by Baidu Waimai require all their delivery staff to switch to standards-compliant electric vehicles.

Now with SF listed, the courier industry’s demand for electric vehicles will grow ever larger, which is also why major companies have been actively expanding group-purchase business for electric vehicles in recent years.

In 2017, instead of fighting on price, let us seize the cake of non-standard vehicle replacement and the courier and food-delivery sectors, and reactivate consumption in the electric vehicle market.

In 2017, we do not compete on price; we compete on service!