Recently a number of websites released the 2014 electric vehicle battery ranking, and well-known brands of the industry, including Xupai and a few other veteran names, occupied the top places.
Xupai Battery, a leading global brand of high-quality electric vehicle batteries and one of the three largest electric vehicle battery suppliers in the world, powerfully took third place in the ranking like a dark horse. Compared with certain long-established competitors, Xupai Battery has been somewhat less famous. Yet in recent years, realizing that quality alone can no longer meet the needs of the company and of consumers, Xupai gradually changed its previously conservative strategy: standing at a new starting point, it moved from steadily consolidating the market to vigorously rooting itself in it, and its overall strength cannot be underestimated.
In 2013, constrained by the national environmental policy on access conditions for the lead-acid battery industry, and facing various internal and external troubles such as energy shortages, price wars between companies and smog, Xupai Battery successfully broke through the bottleneck of battery technology research and development and launched green, environmentally friendly batteries produced with a cadmium-free internal formation process. Lighter in weight, more stable in performance, faster in charge acceptance and offering a longer running time, they are more practical and closer to what consumers need.
By the end of 2013, more good news came from Xupai: the yearly production and sales of the battery plant surpassed 2 billion yuan. At a time when the battery industry was not viewed optimistically, the figure was fully 200 million yuan higher than that of 2012.
Then, in the first quarter of 2014, Xupai Battery officially launched its five-year strategic plan. Skillfully making use of the Taizhou and Tianjin exhibitions in early and late March, it unveiled its 2014 new product, the Doctor Xupai battery series, whose range is extended by 20% and whose service life is 60% longer.
However, as we all know, the battery is the power source of an electric vehicle, and after-sales service is an even more crucial link. The Doctor Xupai battery series offers an 18-month warranty, and its repair rate is extremely low, less than one in a thousand of the industry figure. In addition, Xupai agents across the country have now grown to more than 500, dealers to more than 15000, and terminal retail points to over 80000, so the after-sales service network of Xupai now covers the whole country. Consumers can finally heave a big sigh of relief and no longer worry about battery warranty or replacement.
In a market where competition among electric vehicle batteries is extremely fierce, Xupai Battery, with its high-quality product series, rose onto the 2014 electric vehicle battery ranking, the result of winning market recognition and consumer trust with solid strength.